Video of the Purple Label presentation in Milan.

Spring/Summer 2024 Purple Label

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Photograph of Italian countryside.

Ralph’s Dolce Vita

“Summer inspires a way of dressing that has a certain kind of ease and effortlessness, a laid-back sophistication defined by the warmth of the sun and the romance of summer nights. My Spring/Summer 2024 collections for Purple Label reflect that spirit with a subtle glamour that is cool and charming, defining a personal style that is enduring all year round.”
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Photograph of Italian countryside.

Ralph’s Dolce Vita

“Summer inspires a way of dressing that has a certain kind of ease and effortlessness, a laid-back sophistication defined by the warmth of the sun and the romance of summer nights. My Spring/Summer 2024 collections for Purple Label reflect that spirit with a subtle glamour that is cool and charming, defining a personal style that is enduring all year round.”
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Video of models in looks from the Spring 2024 Purple Label collection.

SPRING 2024

Inspired by a sun-soaked holiday spent in the Mediterranean, linen, cotton and silk blends combine with rich indigos in lush textures

Video of models in looks from the Spring 2024 Purple Label collection.

SUMMER 2024

Grounded in loose linen shirts, drawstring trousers and printed swimwear in colourful palettes, along with eveningwear in modern, sleek silhouettes

Milan Presentation

Hosted at Palazzo Ralph Lauren, the collections were presented as part of Men’s Fashion Week in Milan, honouring Purple Label’s blend of European craftsmanship and iconic American design. An intimate dinner cohosted with Esquire followed the presentation

The World of Purple Label

Destinations for timeless classics and seasonal collections